Custom Merch for Startups & Growing Companies
You're building a brand from scratch. Your merchandise should reflect where you're headed, not where your budget is today. Premium merch without enterprise overhead.
Early-Stage Merch Is Full of Compromises
What usually goes wrongMost merch vendors push high minimums and enterprise pricing. Startups end up choosing between quality they can't afford and cheap products that undermine their brand.
Logos change, color palettes shift, and messaging gets refined. Ordering thousands of units with a brand identity that might change in six months feels risky.
There's no procurement team, no dedicated ops person. Merch falls to whoever has time, which usually means it doesn't get done well or doesn't get done at all.
Boxes of t-shirts under a desk aren't a fulfillment strategy. Startups need warehousing and shipping infrastructure without building it themselves.
Enterprise-Grade Merch Infrastructure, Startup-Friendly
How we run itOur design team creates merchandise that looks and feels like it came from a company ten times your size. Share your brand assets and we handle the rest.
Start with a small initial run and reorder without minimums as you grow. Scale your merchandise program alongside your headcount and customer base.
Launch an internal or external branded store where employees, investors, and early customers can order directly. We handle fulfillment and shipping.
We store your inventory in our warehouse network and ship on demand. No closet full of boxes, no trips to the post office, no spreadsheet tracking.
Need merch for a demo day, product launch, or team offsite? We work on timelines that match the startup pace, not corporate procurement cycles.
Common send moments for startups
6 playsEach hire gets a branded welcome kit at home before they start, even if the team is only ten people. The cadence scales with hiring as the company grows.
Playbook →Closing a round triggers a small batch of branded merch for the team, investors, and key supporters. Repeats with each subsequent raise.
Playbook →Startups produce small runs of branded apparel and giveaways for each accelerator demo or investor event. The cadence depends on the program but is always deadline-driven.
Playbook →Quarterly or biannual offsites get matching apparel and a small kit for every attendee. The program scales as new locations and remote teams join.
Playbook →Every major release ships with branded merch for the team and early users. Launch cadence accelerates as the product matures.
Playbook →Founders send branded gifts to design partners, early customers, and advisors throughout the year. Small in volume but constant in cadence.
Playbook →Key terms
Plain definitionsA small-batch branded merchandise run produced for the earliest employees of a startup, often timed to a key company moment like incorporation or seed close.
Branded apparel and giveaways produced for accelerator demo days, pitch events, and investor showcases, designed to make a small team feel established and memorable.
A branded package sent to investors following a funding round or major milestone, typically including premium apparel and a personal note from the founder.
The ability to place small follow-up orders of previously designed merchandise without minimum quantities, so startups can scale their merch program alongside headcount.
A branded gift sent to early product users to thank them for trying a pre-launch product, typically tied to a referral or feedback request.
The process of updating merchandise designs when a startup rebrands or refines its visual identity, without penalty or excess legacy inventory.
Frequently asked questions
6 answersInitial orders have low minimums that vary by product type, typically ranging from 25 to 50 units. After your first order, reorders have no minimums at all, so you can order exactly what you need as your team grows.
Related teams
All teams →Start Your Merch Program
No minimums on reorders. No platform fees.