Merch.com
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Platform · Included, $0 fees

Branded Order & Shipping Emails

White-label every transactional email — from order confirmation to delivery — with your logo, subject lines, and copy.

100%White-label capable
7+Email types covered
98%Avg delivery rate
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How it works

The capability

Replace generic order confirmation emails, shipping notifications, and delivery updates with branded transactional emails that look and feel like yours. Customize the sender name, subject line, logo, brand colors, and full email content, then personalize every send with merge tags for recipient name, product, and tracking. The Merch.com brand never appears unless you choose to show it — recipients only see your brand from first click to doorstep.

What it does

6 features
Custom Sender & Subject

Set a custom sender name and subject line for every transactional email so recipients recognize your brand the moment it hits their inbox.

Full Brand Control

Logo, brand colors, custom fonts, and your copy on every email. Light and dark mode variants supported. No Merch.com branding unless you opt in.

Template Library

Pre-built, tested templates for order confirmation, shipping notification, out-for-delivery, delivered, campaign invite, gift redemption, and follow-up emails.

Dynamic Personalization

Merge tags for recipient first name, product, size/color, tracking number, carrier, and any custom field from your order data.

Multi-Language Support

Localize templates for international recipients. Auto-detect locale from shipping address. 20+ languages supported out of the box.

Delivery Analytics

Per-template open rate, click-through rate, bounce rate, and spam-flag reports. Identify which transactional sends underperform and A/B test fixes.

Where teams use it

Send fully branded order confirmation emails for swag store, gift link, and campaign ordersCustomize shipping notifications and tracking updates with your logo and copy instead of a generic carrier emailWhite-label campaign invite emails so recipients see your brand, not Merch.comTrigger personalized post-delivery follow-up emails (e.g., feedback request, NPS, related products)Localize transactional emails for international recipients without maintaining separate template sets

Frequently asked questions

5 answers

Everything recipients see: sender name, subject line, logo, brand colors, fonts, body copy, hero imagery, CTA buttons, and footer. The Merch.com brand never appears unless you opt in. Emails are delivered through our sending infrastructure, so the technical sending address stays on a Merch.com domain — but the visible "from" name, subject, and content all reflect your brand.

Related capabilities

All capabilities →
White-Label Tracking PagesCampaigns & Gift SendingGift Redeem Pages

Plug it into your stack.

Every capability is included with every account. No seats, no tiers, no platform fees.

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