Introduction
Merch.com was approached by Beats by Dre to create a convenient and innovative sample bag for their national sales team. The bag needed to be lightweight, efficient, and durable. Merch.com's Creative Design team came up with a hybrid backpack and messenger bag that could be worn as a backpack, carried like a briefcase, or worn across the shoulder.
Design Process
The team designed a hybrid bag with unique puzzle piece-like interior compartments for ergonomic product organization. Extra padding and gel packs were added for comfort and product protection during transportation. The bag was made with high-quality materials to ensure durability even with frequent travel.
Results
The sales team appreciated the versatility and ergonomic design, making presentations more efficient. Merch.com also created a redeem page for the sales team to log in and dropship bags directly to their preferred location.
Conclusion
The innovative sample bag helped increase brand awareness for Beats by Dre and made their sales team more efficient and professional during presentations.